Why does the product only charge with the included USB-C cable?

Luma is designed to charge specifically with the included USB-C cable to ensure optimal performance. is not compatible with Power Delivery (PD) sources. Future versions will be.

Does the product lose its excitement after a while?

is designed to keep the excitement going with its versatile and dynamic features. Since follows your movements, it feels like an extension of you, making every use unique.

What kind of entertainment can I expect from the product?

responds to your every action, flowing smoothly around objects and in the air, making each use feel dynamic and fresh. With Luma, you can even enjoy glowing, mesmerizing effects in the dark!

Are there any limitations in terms of fun and usability?

While there are no major limitations in terms of fun, it may take a little practice to master advanced tricks and get the full range of movement with the string. is best used in open spaces to maximize its potential for creative play.

Is the product reliable for charging?

Yes, Luma is reliable for charging when used with the included USB-C cable. The device can be charged over and over again, thanks to its rechargeable battery, which provides hours of playtime on a single charge.

Product description

The Story Behind

How to Zip

Founders Stephen Fazio and Austin Hillam invented during the pandemic. When supply chains were stressed, the team, supported by family and friends, built and shipped thousands of s from Johns Creek, Georgia.

carefully balances several forces of gravity, lift, tension, and drag to fly the string in the air. The secret? The string isn't smooth! Tiny frays help to create drag.

We're proud that hard work and dreams can still be launched from a basement, and have influence around the globe.

Put a in any person’s hand. It doesn’t matter how old they are. It doesn’t matter their background. Just put it in their hand and you will see a smile on their face.

Worldly pressures fade away and all that is left is a pure raw gleam of wonderment. It is something to behold and one of the most fascinating things about a .

is mesmerizing right out of the box. With the additional string sizes, your trick mastery will grow.

carefully balances several forces of gravity, lift, tension, and drag to fly the string in the air.

Experience the thrill of rapidly launching a loop of string through the air. Momentum, gravity, lift, and drag make the string fly!

is an extension of you. The string follows all your movements.

Each color represents a different size : The Green string is short, the Yellow is medium, and the Pink is long.

From the brand